Nearing the launch of Avatar: The Last Air Bender on Netflix, Indo netizens reimagined the cast if they were Indonesians. Inspired by the fan casting behavior, we created an ad which starred Indo influencers whose content could be associated with an element.

We also collaborated with an unlikely media: a news channel. The ad was packaged as a breaking news about a boy found in an iceberg. The host then absurdly went on to explain about the avatar and his powers using green screen and amateur vfx.