Bio
—
Circa 2000, a 5th grader was waiting for the lights to turn green at a crossroad as he saw a FedEx truck passing by.

“What an ugly truck” He thought.
“Wait, is that an arrow shape between the E & X?”
He smirked while crossing the road, lowkey praising the brand for putting up such a nice logo (and of course his little cheeky self for finding the hidden symbol).

For little Kahi, his discovery of FedEx’s hidden symbol has somehow sparked a new excitement that leads him to his current profession and passion. Kahi is the happiest when he is able to discover and create inconspicuously cool output across many disciplines.

Currently he’s running his own agency, JELLY.

Contact
—
kahi.xu@gmail.com

Awards
—
2025 CLIO, Netflix | The Shadow Strays | Car Review Gone Astray - 1 Bronze
2025 AdFest, Netflix | The Shadow Strays | Car Review Gone Astray - 1 Grande, 1 Gold, Indonesia’s first ever Digital Agency of The Year @AdFest
2024 Citra Pariwara, Netflix | The Shadow Strays | Car Review Gone Astray - 2 Gold, 1 Silver, 2 Bronze
2024 Citra Pariwara, Netflix | Avatar | The Last Air Blunder - 1 Bronze
2024 Citra Pariwara, Netflix | Ramadan | Ramadan Hit Song - 1 Bronze
2024 Citra Pariwara, Netflix | Gyeongseong Creature | The Window of Ongseong Hospital - 2 Bronze
2024 Citra Pariwara, Netflix | Yu Yu Hakusho | The Blasted Billboards - 1 Bronze
2024 AdFest, Netflix | Black Knight | Unmask Your Idol Billboard - 2 Bronze
2024 AdFest, Netflix | Extraction 2 | Granny’s Scold Chris Hemsworth - 1 Silver
2023 Citra Pariwara, Netflix | Black Knight | Unmask Your Idol Billboard - 2 Silver & 2 Bronze
2023 Citra Pariwara, Netflix Price Drop | Absurd Influencers for an Absurd Price Drop- 4 Bronze
2023 Citra Pariwara, Netflix | One Piece | All Aboard the Going Merry - 1 Silver & 4 Bronze
2023 Citra Pariwara, Netflix | Extraction 2 | Granny’s Scold Chris Hemsworth - 1 Silver & 1 Bronze
2022 Citra Pariwara, Netflix | Money Heist Korea | Daebak Heist - 1 Silver 1 Bronze
2022 Citra Pariwara, Netflix | Money Heist Korea | Monas Heist - 1 Silver 5 Bronze
2022 Citra Pariwara, Netflix | Money Heist Korea | Heist to Taste - 1 Bronze
2022 Citra Pariwara, Netflix | Money Heist Korea | Heistable Billboard - 1 Bronze
2022 CLIO, Netflix | Money Heist | Outheisted - 2 Silver & 1 Bronze
2021 Citra Pariwara, Netflix | Money Heist | Outheisted - 2 Silver & 5 Bronze
2021 Citra Pariwara, Netflix | Money Heist | #HaveAHeistDay - 1 Gold & 1 Bronze
2021 Young Spikes Indonesia - Gold
2021 Busan Ad Stars, Indomie & Telkomsel - 5 Finalist
2021 Adfest, Indomie | Where’s The Noodle?! - Finalist
2020 Citra Pariwara, Telkomsel | The Ugly Number Makeover - 3 Bronze
2020 Citra Pariwara, Indomie | Where’s The Noodle?! - 1 Silver & 5 Bronze
2019 AME Awards, YouTube Go | Data Shaman - Silver
2019 Young Glory 2018/2019, 10th Place World Champion - 1 Silver & 1 Bronze & 1 Finalist
2019 Citra Pariwara, Daun Muda Finalist
2018 Citra Pariwara, YouTube Go | Data Shaman - 1 Gold
2018 Citra Pariwara, Indomie Soto | Drakor Bollywood - 2 Silver & 2 Bronze
2018 Young Lions Finalist
2017 Young Glory 2016/2017 - Gold
2016 Citra Pariwara, Daun Muda - Silver