To market Netflix’s Black Knight, a show about an apocalyptic polluted future, we created a smart OOH that was connected to Jakarta’s pollution index. If the air quality was good, we unmasked the star, Kim Woo-bin. Bad air? He remained masked.
This single execution drove a tonne of conversations about the show's main theme, from fans, news coverage, the Indonesian government and Kim Woo-bin himself.
2 Bronze, Adfest 2024.
2 Silver & 2 Bronze, Citra Pariwara 2023.
This single execution drove a tonne of conversations about the show's main theme, from fans, news coverage, the Indonesian government and Kim Woo-bin himself.
2 Bronze, Adfest 2024.
2 Silver & 2 Bronze, Citra Pariwara 2023.