When it comes to mobile number, the good numbers sell faster even though more pricey. While the ugly numbers are often left undesired and unsold. How can we change this?
Humans have the tendency to seek meanings in everything. So, using phonewords we uncovered some meanings even in ugly numbers and reframed them as good numbers.
The newly found numbers were given a one-of-a-kind packaging and re-released in stores. Digital videos and posters helped spread some love. And with a little makeover, people finally got to see the beauty in ugly numbers.
3 Bronze, Citra Pariwara 2020.
Humans have the tendency to seek meanings in everything. So, using phonewords we uncovered some meanings even in ugly numbers and reframed them as good numbers.
The newly found numbers were given a one-of-a-kind packaging and re-released in stores. Digital videos and posters helped spread some love. And with a little makeover, people finally got to see the beauty in ugly numbers.
3 Bronze, Citra Pariwara 2020.