Outheisted
Netflix Money Heist Season 5
2021
Digital Stunt
Being one of the most pirated shows in Indonesia, we knew fans would find ways to stream the final season of Money Heist illegally. So we created our own illegal streaming site with all the episodes, which we called “Series For All”. Fans thinking they hit the jackpot were given an unexpected twist when they watched the first episode.
Realising that this was a stunt by the 'Professor and his gang', they then shared the streaming link to their friends to prank them!
What was a typically a serious message about encouraging subscription, not pirating was given a Money Heist twist.
Instead of promoting internet speed like all the other providers, we utilized the data we have to address certain pain points that our targeted viewers can relate to.
Semua, Done.
Orbit
2020
Digital Video
Series of targeted digital videos to introduce Telkomsel Orbit, a truly digitized internet service provider that is a 1st of its kind.
Instead of promoting internet speed like all the other providers, we utilized the data we have to address certain pain points that our targeted viewers can relate to.
Soccer
Google Thailand
2018
TVC/Digital Video
As a result of our work for Google ID, the Head of Marketing of Google SEA recommended us to work on a brief from Google TH. This is one of them.
Google Search just launched a new feature that is heavily focused on football, live score update, news, or even predictions. Unfortunately most football lovers in Thailand already have their own way in finding football answers, football papers, clairvoyant animals, etc. So utilizing the local insights we have, we create targeted digital spots that show an easier way for finding football answers, & of course, not forgetting to utilize the puns that are used daily in Thai languages. (The hardest part! And the funniest!)
Seblak Hot Jeletot
Indomie HypeAbis
2020
TVC/KV
A key visual and videos to launch the new variant from Indomie HypeAbis.
Instant Tokyo
Starbucks
2020
Digital Video
Simple promo video for Starbucks Indonesia, win a trip to Tokyo as the grand prize.