Indonesian reuse packaging carton boxes to become their DIY travelling luggage, which is not durable and in-convenient to travel with. Especially during annual homecoming (Mudik), the busiest travel season in Indonesia.
     
So we create an Indomie carton box inspired travel bag that would stand up to the rigors and challenges of travel, making traveling more convenient, while striking brand visibility by making the brand comes in handy in the arms of travelers.