Outheisted
Netflix Money Heist Season 5
2021
Digital Stunt
Being one of the most pirated shows in Indonesia, we knew fans would find ways to stream the final season of Money Heist illegally. So we created our own illegal streaming site with all the episodes, which we called “Series For All”. Fans thinking they hit the jackpot were given an unexpected twist when they watched the first episode.
Realising that this was a stunt by the 'Professor and his gang', they then shared the streaming link to their friends to prank them!
What was a typically a serious message about encouraging subscription, not pirating was given a Money Heist twist.
Instead of promoting internet speed like all the other providers, we utilized the data we have to address certain pain points that our targeted viewers can relate to.
