The brief was to strengthen Indomie's soup category as the ultimate comfort food, as opposed to the fried category that makes you feel spirited or full of vigor.

So we decided to show the ultimate comforting/relaxing views, not with real views though, we do it with the product instead. Drawing parallels between a scene like sunset, sea, breeze, waves, with the noodle itself to get that super-relaxed-cozy feel. Resulting in a highly appetizing yet comforting TV spot.